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Theophilus Sosi: How PR and Reputation Management Can Place Your Brand A Step Ahead

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He started as the Students’ Representative Council [SRC] Public Relations Officer [PRO] to his current position as the lead consultant at Standard PR; a startup public relations and communications consultancy firm on the University of Cape Coast campus.

Standard PR provides public speaking training for start-ups and individuals in the Central Region, with a special attention for startup ventures on UCC campus.

Theophilus Saki Sosi leads his team of consultants to provide reputation management and communications consultancy for startups in Cape Coast and beyond.

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Theophilus Saki Sosi

As a Broadcaster Theophilus understands the importance of reputation and image management of brands specifically in the digital age when false and malicious articles about brands go viral in seconds. He believes public relations is an essential factor in the brand growth of every organisation.

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Theophilus Saki Sosi on the 'A Week On Campus' show on ATL FM

Theophilus Sosi started his ‘Standard PR’ entrepreneurial journey as a student and has learnt valuable lessons on the importance of staying committed and consistent to one’s entrepreneurial vision. He won the Vice Chancellor’s Prestigious award in 2017 for his work in Student Broadcasting as well as excellent work done as Public Relations Officer of the Students Representative council in 2016.

Theophilus Sosi Saki hopes to expand ‘Standard PR’ to reach a larger market in the Western region, other parts of Ghana and the world. Through Standard PR, he hopes to help thousands of organisations.

Theophilus shared his story with us.

Watch the interview below:

 

 

‘Growth Inspired’ is an article series by Rachel Hormeku, an editor at ATL FM. This is a platform to share the stories of young Ghanaian entreprenuers. Read previous stories of Eric Vondee and Samuel Agyemang here and here.

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