President of Ghana Independent Broadcasters Association, (GIBA), Andrew Danso Anikorang, has called for a broader look into the ban of advertisement and live presenter mention of alcoholic beverages before 8pm in the media by the Food and Drugs Authority [FDA].
Mr. Anikorang refutes claims that GIBA is unhappy with the directive because of a possible economic backdrop to members of the association should the directive be implemented.
Responding to question in an interview on Radio Ghana’s “Behind the news programme, Mr. Anikorang noted that what the association seeks goes beyond economic gains but rather towards a holistic approach that will be of benefit to all.
‘The issue about doing the country some harm, the question we are asking ourselves is, is the harm in the advertising or the harm is in the consumption of the alcohol? There is a question that is floating around that needs to be asked.
Why do you give them license and ask them not to advertise? Why do you give them license to produce the alcohol in the first place and then you tell them don’t advertise it, why do you give them the go ahead to sell the alcohol to people and then you say don’t advertise it, is the harm in the advertisement ?.’Mr. Anikorang questioned.
The President of GIBA raised a number of issues concerning billboards, print and vehicles that are branded with alcoholic information.
He said “If the information is out there and that is what is enticing people to drink, why are you asking that it should be at a particular time, Is there any survey to tell us how many children watch television after 8pm?"
Mr Anikorang called for a holistic approach to look at the seeming challenge, adding that GIBA is yet to hold a consultative meeting with its members to look at the effects of the directive and then engage the FDA for further discussions on the way forward.
President of Ghana Independent Broadcasters Association, Andrew Danso Anikorang
‘We have not had a meeting formally amongst ourselves but we are engaging with our members individually, we are talking to them, we are finding out, we are cumulating their views as it were and then the executive council will be able to convey a meeting and then we will put everything together and come out with our position.’ He stated.
The development follows a directive by the Food and Drugs Authority effective January 1, a ban on the advertisement and live presenter mention of alcoholic beverages before 8pm in the media. The FDA claims the move is to prevent children from involving in alcoholism.
Source : Kojo Dei & Joseph Amoah / ATL FM News