Stonebwoy is calling for a greater collaboration between the Ministry of Tourism, Arts and Culture and Ghanaian entertainment personalities, to market Ghana.
The dancehall act noted that entertainment personalities can be the right marketing tools for Ghana if they are used properly.
While he notes that he has been doing his bit to sell Ghana globally, it is up to “the tourism board, the powers that be talk to us.”
“Imagine if we’re called upon, imagine the joy,” it will be to sell Ghana to the world, he told Andy Dosty in an interview on Daybreak Hitz on Hitz FM.
“It’s just about harnessing and respecting and putting pride on our heroes...We have to respect, appreciate, honour and celebrate [what we have] that is where we keep history and we keep people’s interest heightened up to want to see, to want to know, to want to visit,” the Ashaiman-based musician added.
The ‘Most Original’ hit singer noted that it is the sure way for people to visit the country.
He refuted perceptions that entertainment personalities are being lazy in selling the country to the world.
“We are not being lazy…in my own way, I think I have been able” to do more to sell Ghana and Ashaiman to the world.
Commenting on his ‘Ashaiman to Da World’ concert, which is scheduled for Saturday, October 27, he said the concert, which is in its fifth year, “has come to stay.”
Stonebwoy is overwhelmed that, as a ghetto youth, he never knew he will hold the charge to organise such an event to change the negative perceptions about Ashaiman.
“We have so much energy, so much talent,” citing Ghanaian actor Abraham Attah and himself as some of the talents from Ashaiman.
This year’s event, he said, “will be epic…”
“We had about 40,000 people last year,” and the concert, “to a larger extent, promotes tourism. Sooner or later it is going to be like a festival,” Stonebwoy said.